Google’s had a tough week in the UK. But its most hotly anticipated news is yet to come – the newly-formed Alphabet will report first results in its new avatar, on February 1.
The moment is a milestone in the company’s history, not least because it will report two sets of results – for Google Inc. and for “other bets” – for the very first time, making its manifold operations far more transparent. So far, Alphabet has confirmed the existence of nine subsidiaries, including life-extension research company Calico, early-stage investment vehicle Google Ventures and Google Inc., the search business we know and love. Now, along with the search giant’s core ad-targeting business, we may also find out how much money it’s sinking into its “moonshot” ideas, from Wi-Fi balloons, to smart thermostats and self-driving cars.
Source: Could Alphabet take Apple’s Number 1 spot?
But there’s another milestone that the world is watching closely – the value of Alphabet versus Apple.
In 2013, Cupertino giant Apple surpassed Exxon Mobil to take the title of the world’s most valuable company. Since then, it has consistently beaten its own records, driven by its cash cow, the iPhone, posting its most recent profit of $18.4bn for the last quarter of 2015 – the biggest in corporate history.
The market, particularly in the west and in China, is approaching saturation. If you want to buy a replacement smartphone today, you are spoilt for choice. The hyper-crowded market has upstarts like OnePlus and Micromax vying for domination with Chinese stalwarts like Xiaomi and Huawei, and if the iPhone doesn’t entrench itself in growth markets like India, it could become an also-ran. In mature markets, high-end phone makers like Apple are finding that consumers seem content to use two-year-old models rather than pay hundreds of pounds for an incremental upgrade.
In fact, during the earnings call on Monday, Tim Cook revealed that 60pc of iPhone owners from before July 2014 have not upgraded to Apple’s newest models – the iPhone 6 onwards.
On Wednesday, Apple shares closed almost 7pc down, wiping more than $35bn off its market value.
Meanwhile, Alphabet has been having a gala year. It is expected to show at least 20pc revenue growth for the last quarter of 2015, compared to Apple’s 2pc, making it one of the most high growth technology companies, behind only Amazon and Netflix.
On Friday, Alphabet’s market cap rose above $500bn for the first time, and is currently about $30bn behind Apple’s. Emarketer analysts estimate that the mobile digital advertising market will climb to nearly $200 billion globally by 2019, with Alphabet taking a large slice of the pie. Roughly 55pc of global search ad revenue went to Alphabet in 2015, with the next largest company being Baidu at 8.8pc, according to Emarketer reports.
Last week, the Financial Times reported that Alphabet had already overtaken Apple as the world’s most valuable company on one specific metric – enterprise value. In other words, if you take away Apple’s pile of cash which amounts to $205bn, Alphabet was worth $424bn, compared to Apple’s $399bn.
